Advertising Self Service Tutorial

You can purchase ads through our self serve system in the “Where to Buy” box that appears on every product page.



Use our search bar or navigate through our categories to identify specific products that you wish to purchase ads on.

To purchase advertising on any product page, click on the “Attention Merchants: Advertise Here” link in the “Where to Buy” box.



If you have never set up an Advertising account, click on the “Get Started Now” button.



On the next screen, you will choose which type of ad you want to purchase—CPC or sponsorship.



CPC (cost per click): You pay the amount (bid) you choose (minimum of $0.35) for each visitor that NutritionalTree sends to your site. If we do not send you visitors, you do not pay. The ads will be shown in order of the bid amounts.

If you choose the CPC model, you will be asked to enter your highest bid and will be shown what your competitors are bidding. You should enter the MOST you are willing to pay for a click. However, we will not charge you your highest bid. Rather, you will be charged $0.05 more than what the next highest advertiser is being charged. This system is similar to the one used by Yahoo.

As an example, let’s say that there are two other bidders for “Where to Buy” on a product, and their bids are $0.50 and $0.75. If you put in a bid of $1.00, you will still only be charged $0.80/click ($0.05 more than the next competitor).

Sponsorship: You pay a flat rate per product per month. The rates start at $1.00 per month/product and can be locked in for 30, 60 or 90 days. The rates are calculated based on the page views that the product is getting.

CPC ads are always shown above sponsorship ads if both types have been purchased. However, you can purchase exclusive sponsorships where you are the only advertiser listed in a “Where to Buy” or “Buy Similar Products” box. Exclusive advertising is not available in our self serve system. Call us at 866.562.1202 to learn more.

On the next screen, you will create your ad. Enter the text that you would like potential customers to see in the “Where to buy” or “Buy Similar Products” box. Then enter the web URL where you want customers to be directed to. You can also enter the price you charge for the product that you would like to be displayed. (The price is optional but if you enter it, must be accurate.



On the next screen, enter your contact information.



On the next screen, enter your credit card information and the amount of money you want added to your account.



After completing your payment, you can choose to go to your Account Dashboard. Here you can see your pending ads. You can also can edit your ads, add funds, pause ads for a period of time, and view your payment history.



If you have any questions regarding your account please call 1-866-562-1202.