Use Nutritional Tree Reviews to Increase Revenue

Five ways NutritionalTree can help you get more traffic and convert more sales

NutritionalTree receives hundreds of thousands of visitors and our reviews and ratings are syndicated through the web. Here are ways that merchants can benefit from our influence in the supplement industry.

1. Tru-Rate – Merchant Rating Program

Benefits: Higher conversion rate, valuable feedback from your customers, and increased traffic to your site.
Cost: FREE

Merchants that participate in NutritionalTree’s Tru-Rate program install a simple snippet of code in their shopping cart. At the end of the checkout process, customers are asked to review the merchant in a few different areas, and their ratings are averaged together to determine an overall Merchant Rating.

Participating merchants are eligible to show a NutritionalTree Seal of Approval on their site which shows their rating. When customers click on the seal, they will be able to read actual testimonials from your customers that we collect during the survey.

Benefits to Merchants

Increased conversion. The NutritionalTree Seal of Approval gives you credibility which could help boost your conversion rate.
Valuable feedback. You will have access to valuable customer feedback that will help you determine areas that you need to work on related to your site design and overall customer experience.
More site traffic. Participating merchants receive featured exposure on NutritionalTree in our popular merchant directory. Top rated merchants receive exposure on our front page, and we also maintain a top ten merchants listing that contains the ten merchants with the highest overall rating.

Your customers are your customers—not ours. Unlike many online rating services, NutritionalTree will not try to sell your customers magazines, movie clubs or anything else.

It will take you only a few minutes to implement the code needed to participate in this program. We provide two small snippets of code—a snippet for the last page of your checkout process and a snippet that displays the Seal of Approval anywhere you want to establish credibility.

To view a sample of the popup window shown to your customers, either type your full web site address including "http://" in the box below to see the sample on your site or just click "Go" to see our example site.

Enter Website Address:
View Demo

2. NutritionalTree Seal of Approval

Benefits: Higher conversion rate and increased traffic to your site.
Cost: FREE

NutritionalTree certifies and approves merchants who meet certain criteria regarding shipping, billing and privacy policies. Approved merchants are welcome to display the NutritionalTree Seal of Approval on their website. They also receive increased visibility in our merchant directory and the Seal is displayed on the listing.

Benefits to Merchants

Increased conversion. The NutritionalTree Seal of Approval gives you credibility which could help boost your conversion rate.
More site traffic. Increased exposure in our merchant directory will drive you more traffic.

We provide a small snippet of code that displays the Seal of Approval anywhere you want to establish credibility. It takes only a few minutes to incorporate into your site.

3. Product Consumer Ratings

Benefits: Increased conversion rate and a great branding opportunity.
Cost: Free

NutritionalTree currently collects consumer ratings and reviews for over 8,000 natural health supplements across numerous brands. Each product’s consumer reviews are averaged together to calculate a product rating.

Products that have lots of ratings or top ratings get lots of exposure within NutritionalTree on our category pages. For example, if you have a top rated multi-vitamin, you will show up on the first results page for the popular multi-vitamin category.

Numerous studies have shown that sites that incorporate consumer reviews see improved conversion rates. NutritionalTree allows all merchants and manufacturers to display product ratings on their site using our EZ-Link system. It is easy to incorporate short snippets of code into your product pages that will display either the actual reviews or the overall rating for specific products.

Benefits to Merchants and Manufacturers

Increased conversion. Displaying consumer ratings and reviews dramatically impacts conversion rates. One of our merchants saw an 86% increase in revenue per customer when they used our reviews.
Brand exposure. The supplement market is crowded and it is hard to stand out. However, if your product generates lots of reviews and high ratings, you will get exposure through NutritionalTree.

Many of our participating merchants give incentives to get their customers to review their products so that they will increase their visibility on NutritionalTree. Even small brands can benefit from this strategy.

If you have questions about this program, please contact us. You can easily get the snippet of code that will allow you to show ratings and reviews for any product by going to that product on NutritionalTree and clicking on the button underneath the product picture.

4. Merchant Directory

Benefits: Increased traffic to your site and brand visibility.
Cost: FREE

Your directory listing contains extensive information about your company as well as reviews and ratings from your customers. It takes only a few minutes to get your listing. Simply contact us by e-mail or call us at 866-562-1202.

5. Advertising

Benefits: Increased traffic to your website that is highly targeted and ready to buy
Cost: Varies

The majority of our traffic spends their time reading reviews about products. They tend to be customers who are trying to decide on a product and are ready to make a purchase. If you believe you can benefit from that traffic, we have a number of advertising options for you. See advertising for more information.

According to our advertisers, traffic from NutritionalTree converts much better than normal traffic—up to 400% higher conversion. That is because the traffic we drive is literally ready to buy.